After a brief run in 1989, New Balance ceased production of the 550 sneaker for the next 2 decades. Now the style is back, and it's easy to see why the label thought a revival was worthwhile. Featuring a look that's equal parts retro and timeless and constructed from sturdy materials, these cool low-tops are a pair you'll keep coming back to again and again.
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Fearlessly independent since 1906, New Balance is a footwear label with a long history. Starting out simply selling arch supports, New Balance sneakers hit their stride in the 1970s when the boom of runners in the Boston area prompted the production of the label’s iconic 990 collection. Offering a range of retro lifestyle sneakers and Fresh Foam running shoes, today New Balance has become a brand known worldwide for stylish and simple sneakers that provide easy all-day wear and a lasting durability.