With over 30 years in the lingerie industry, Ann Deal, the founder of Fashion Forms is an expert in the space. The idea for the brand came to her after watching Hollywood red carpets—she recognized a need for lingerie solutions to support plunging necklines and backless dresses. The first product, produced in 1993 was a backless, strapless adhesive bra made in Deal’s garage. Now, the California-based Fashion Forms uses modern fabric technologies to create strapless bras, nipple covers, and fashion tapes that give women the confidence to wear beautiful, daring designs.
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