When Emily Current and Meritt Elliott decided to start clothing label THE GREAT. - a collections of laid - back, Americana-inspired pieces with charming feminine details - they had a long history of creative collaboration to build on. The duo first joined forces straight out of college (where they first bonded over a shared obsession with bell - bottoms), on a celebrity styling business. In 2008, they co- founded beloved denim brand Current/Elliott. In spring 2015, they rolled out THE GREAT. clothing, and have crafted collections after collections of perfect weekend - ready, vintage - inspired graphic sweatshirts, chambray shirts, and floral dresses ever since.
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