About the Brand

Hat Attack was launched from a Manhattan apartment in 1981 by husband-and-wife team Bill and BJ Gedney, who hatched a plan to sell baseball caps with the logos of iconic New York City restaurants. Their idea took off, and Hat Attack quickly outgrew the apartment—and a slew of headquarters thereafter. Now located in the Bronx, Hat Attack is still family-owned and still dedicated to infusing headwear and accessories with pop-culture relevance. Hat Attack hats are made with fine materials, trims, linings, and beads, offering a fun, effortless finish to any outfit.