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The Lulo Project

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The Lulo Project

More than just a clothing brand, The Lulo Project is a celebration of identity, resilience, and community. Founded by Afro-Colombian, Martha Nieto (an experienced globetrotter who has lived in the USA and Italy, and traveled extensively across Europe and Asia), the label is a representation of her global perspective. Leaning on bold, colorful designs with motifs inspired by nature and animals (especially birds), each of the collections’ comfy-chic pieces are designed to transition effortlessly from day to night. Central to the label is a commitment to using 95% natural or recycled fabrics and keeping production batches small to reduce waste. As a proud Afro-diaspora brand, The Lulo Project proudly centers black women in its storytelling and designs because representation matters, and every woman deserves to be seen and celebrated.
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The Lulo Project

More than just a clothing brand, The Lulo Project is a celebration of identity, resilience, and community. Founded by Afro-Colombian, Martha Nieto (an experienced globetrotter who has lived in the USA and Italy, and traveled extensively across Europe and Asia), the label is a representation of her global perspective. Leaning on bold, colorful designs with motifs inspired by nature and animals (especially birds), each of the collections’ comfy-chic pieces are designed to transition effortlessly from day to night. Central to the label is a commitment to using 95% natural or recycled fabrics and keeping production batches small to reduce waste. As a proud Afro-diaspora brand, The Lulo Project proudly centers black women in its storytelling and designs because representation matters, and every woman deserves to be seen and celebrated.