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Founded in 2007, BAGGU is an eco-friendly company that makes quality handbags in simple silhouettes. Founders Emily Sugihara and her mother Joan were joined by Emily’s childhood friend, Creative Director Ellen van der Laan, to launch the brand. The trio’s seasoned backgrounds in art and design came together with success, growing Emily’s homemade shopper totes into a full collection. BAGGU handbags are functional and well-designed with a colorful aesthetic that offers a beautiful alternative to ordinary plastic shopping bags.