Skip to Main ContentAccessibility Statement
NEW TO SALE
UP TO 70% OFF
Shop Now

Say What?! Foundation

Close.
Oops! You've run out of room for more hearts.
Visit Myhearts to clear out your old favorites and make room for new ones.
$11.70 (70% off)Final Sale
Free delivery Mon, Jun 23. Order within 4 hrs 49 mins
Prime.members get it Fri, Jun 20. Sign In With Amazon
Brand Sizing: US

Cannot be shipped outside the USA
What It Is:
UOMA Beauty's ground-breaking and ever-popular foundation, available in 51 shades and uniquely formulated to meet your skin’s needs
Good to Know:
Vegan, fragrance free, paraben free
What It Does:
Delivers a customized, long-wearing vibrant-matte finish with nourishing hydration; reduces the appearance of spots, pores, and other skin imperfections
Skin Type:
For all types
How to Use:
Shake well before use and apply onto clean skin. For best results use a buffing brush or sponge for application and then blend. Use fingers for a sheerer coverage
Finish:
Matte
Coverage:
Medium/Full
  • Made in Italy
This product is part of the Clean Beauty at Shopbop program. Learn More
Style #OUMAA30014

About the Brand

Former beauty executive Sharon Chuter worked at heavy-hitters like Revlon, L'Oréal, and Benefit Cosmetics before debuting her brand, UOMA Beauty, in 2019. UOMA Beauty’s makeup collection boasts inclusive shade ranges, high pigmentation, and long-lasting formulas, just a few factors that contributed to the brand's instant success. Meaning “beautiful” in the Nigerian language Igbo, the London and Los Angeles-based black-owned brand pays homage to the entrepreneur and activist’s heritage through package designs, shade names, and more.