Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard combined their backgrounds in finance and fashion to launch Veronica Beard in fall 2010. From the start of their friendship, they endlessly brainstormed ideas and inspirations, coming back again and again to the concept of simplifying high style into a uniform. They developed a now-iconic jacket that kickstarted the label, which has since evolved into a full ready-to-wear collection in which every item is a vital part of a woman's wardrobe.